After their Conscious Collection (made of organic cotton), H&M releases a sporty Unisex Collection to raise money for the association of Designers Against Aids. This is actually the fourth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organisations which benefit from the sales (25% of the earnings will be donated).
The starting point is shape and detail, with sporty T-shirts, blousons and parkas that are there to be personalised: sleeves can be rolled up or zipped off, waists can be belted and garments totally adapted from one item into another. Comfort is a key factor and colours are naturals as well as pale pastels which means they can be worn by all…
The collection will be available in Europe from the 26th of April.
Designer of the first NATAN collection for Edouard Vermeulen, the young designer MP Coudeyre has launched his own ready-to-wear line last year and I discovered his FW 11-12 collection during the press days at PURE.
Here is a selection of my favorite pieces from his lookbook which I find visually amazing and so sophisticated…
In a previous post, Fashion Throught The Genders, I went through a few mixed-sexualities cases happening in the Fashion world. It seems it has become “trendy” to confuse the “audience” showcasing ambigous scenes or role-playing on the covers and in the catwalks.
Again recently, the 19-year- old Serbian Australian model Andrej Pejic appeared on the cover of French Photo magazine topless and perfectly transformed into a stunning blond girl.
Shocking or just modern?
I wonder how this deliberate sexual confusion can influence, on one side, fashion in term of creation; and the other side, the “audience”* in its perception of the image of women/men’s bodies they get from the media?
Indeed, if we admit the fashion marketing is based on the creation of identies that most people will intend to adopt, what can be the message behind this kind of photos and where does that leave us, the final consumers?
Thank you to the friend who brought my attention again on this topic, and I’d love to hear more comments if you wish to share!
* any alternative to this word you’d think of would be welcome 😉