Shopping For The Good Cause

12 Apr

After their Conscious Collection (made of organic cotton), H&M releases a sporty Unisex Collection to raise money for the association of Designers Against Aids. This is actually the fourth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organisations which benefit from the sales (25% of the earnings will be donated).

The starting point is shape and detail, with sporty T-shirts, blousons and parkas that are there to be personalised: sleeves can be rolled up or zipped off, waists can be belted and garments totally adapted from one item into another. Comfort is a key factor and colours are naturals as well as pale pastels which means they can be worn by all…

The collection will be available in Europe from the 26th of April.

Pants : 39,95€

T-Shirt : 19,95€

Leather Jacket : 129,-€

T-Shirt : 24,95€

http://www.hmfaacollection.com

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