Behind the scene, by Kevin Tachman and Sonny Vandevelde
After their Conscious Collection (made of organic cotton), H&M releases a sporty Unisex Collection to raise money for the association of Designers Against Aids. This is actually the fourth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organisations which benefit from the sales (25% of the earnings will be donated).
The starting point is shape and detail, with sporty T-shirts, blousons and parkas that are there to be personalised: sleeves can be rolled up or zipped off, waists can be belted and garments totally adapted from one item into another. Comfort is a key factor and colours are naturals as well as pale pastels which means they can be worn by all…
The collection will be available in Europe from the 26th of April.
We won’t go unnoticed this Spring : fluorescent colors and flashy patterns are all over the stores’ windows. Nothing we didn’t know about – if we’re a minimum into fashion, but now time has come to try them on… Here’s my favorite (first) selection:
Desigual made public their collection for Autumn-Winter 2011-2012, which will have 30 garments designed by none other than Christian Lacroix. The whole story here.
Explanation of the encounter by the Spanish brand, and theirs plans for the future: “The aim was a breath of fresh air for the brand, Lacroix-style clothes within the Desigual’s Universe. It is all about uniting creativities; brains and hearts working together. But as in any relationship, there is always a beginning. And the beginning was love at first sight. Now Desigual and Monsieur Lacroix have fallen in love. They are getting to know each other, little by little, they are discovering each other, they’re getting intimate. That’s why clothes designed for autumn winter 2011 are just a first encounter between both universes, with so many common points, yet so many differences. It is in the spring-summer season 2012 that this love story will have matured and will bear its fruit: more clothes and accessories.”
Lors de la Fashion Week à Paris l’enfant terrible de la mode a présenté sa collection printemps-été 2012 – qu’il décrit comme “un mélange de punk, de cancan et haute couture”.
Un défilé sans musique mais avec la voix de Catherine Deneuve pour orchestrer l’entrée des mannequins que le créateur a achevé en saluant son public coiffé d’une grande crête turquoise…
Here she is for the Spring 11 collection, inspiring and stunning – even if she appears to have lost weight again, she’s still got the curves to rock the clothes, that are also pretty hot!
Good, good job!
The British brand gives a hippie touch to its SS 11 collection. Long and baggie, colorful and flowery, relax and light but most of all feminine, here is an foretaste of the sunny days ahead…
(En français ci-dessous, lien “continue reading”)
After going out of business in 2009 for economic reasons, the French designer, Christian Lacroix, is coming back creating a capsule collection with Desigual for FW 2011. Also, according to the colorful Spanish brand there already would be a collection SS12 planned. Christian Lacroix, who lost the right to sign under his name since the Couture House closed, would have left a simple L on this special collection.
Desigual will be presenting the result of this first collaboration with Christan Lacroix in a show tonight in Barcelona.
Voici la nouvelle campagne de pub d’H&M qui présente la collection Vagues Urbaines shootée de manière très casual en pleine rue, comme capturée par l’appareil d’un cool hunter. Beaucoup d’imprimés, comme ces jumsuits inspiration “savane”.
Toutes les photos de la collection se trouve sur leur site.